TikTok In recent years, with the concept of dressing freedom and confidence in the body popularity, large-size womens wear is gradually becoming a new fashion outlet.
Recently, a web celebrity on TikTok posted a video of 1.4 million views and 58,000 likes in just five days, triggering a large discussion, with many users leaving messages in the comments section to express their love and hope to buy the same model. Its worth noting that on TikTok, similar large-size womens videos are not uncommon, and the main topic # plussize # has exposed more than 21 billion times, and other related topics have reached tens or even hundreds of millions of views.
After the research of large-size womens hot trends, such as the global large-size clothing market report pointed out that due to the increase of obese population and large-size customer confidence in body growth, large-size clothing sales is rising.
2021 large clothing sales share in the United States rose 18% over 2019, growth rate is more than three times the rest of the womens clothing market consumption.
By 2027, the global market value of large-size womens wear is expected to reach $696.71 billion.
Meanwhile, another Washington State University survey showed that 75 percent of women in the United States need plus-size womens wear.
According to multiple data, there is still a lot of room for growth in the large-size market, among which the growth momentum of large-size womens wear is the most obvious, and the sharp rise in demand has made it become a potential market that cannot be ignored.
In fact, there have been many brands and businesses to see this business opportunity, and began to set foot in the field of plus-size womens wear early.
SHEIN, a fast fashion giant, is one of them. After it found that plus-size sales were the conventional size, it began to increase investment in plus-size sales, such as expanding the size range of key womens categories such as underwear and home wear, and creating a plus-size brand Shein Curve.
Not to be left behind, the other new BloomChic focuses on offering large womens clothing.
Unlike most fast fashion brands with a size limit of 22, it offers a full size of 10 to 30, maintains the low price range of $20 to $40, and offers free free shipping and return services.
With full coverage and high cost performance, the two-year-old BloomChic has been a huge success, with 1.8 million views to its website in November and recently invested in L Catterton, the worlds largest consumer investment company, in its third round of funding.
In addition, other brands such as Cider are also expanding from the traditional womens clothing category. At present, they are also developing swimsuits and large-size womens clothing category, targeting a lot of large-size female consumer groups.
It can be seen that the global womens wear market is ushering in a new round of reform, and the demand for large-size womens wear is increasing. There have been many businesses aiming at this market segment and preparing to make efforts on the large-size track.
However, it should be noted that once the sales of large-size clothing is poor, the excess goods will be more likely to lead to inventory accumulation than normal size clothing, and if the promotion to clear out, it will seriously damage the overall profit.
Therefore, even if it is to cater to the trend of large-size womens wear, it is not easy to dig gold. After calmly considering the production cost, clothing inventory, supply chain and other issues, we should carefully choose whether to enter the game, so as to avoid the burden to the operation by impulse.
