The design of different lighting decorations can bring different effects, which is very particular. Different stores have different decoration styles, and of course, there should also be different lighting designs that should be coordinated and consistent with the overall image of the store. The role of lighting in clothing stores should not be underestimated.
Friends who like to go shopping will find that even during the day and night, the clothing store is brightly lit. Of course, it’s not because the store is dark, but because the lighting inside the clothing store can make the entire atmosphere more “charming”. The effect of the lighting can provide a comfortable atmosphere for shoppers. The display effect of the same piece of clothing with lighting and without lighting is completely different. In contrast, customers are easily attracted to clothing stores with lighting.
The color of the lighting needs to be coordinated
Especially in locations where models showcase individual pieces of clothing, energy-saving LED spotlights must be used to set them off. The color of the lighting should also be appropriate. Blue light gives people a cold, cold, and psychedelic feeling (summer clothing), while yellow light gives people a warm feeling (winter clothing).
The combination of cold and warm is the most suitable for clothing stores. If it is all cold light (which is the white light commonly seen), although the store is bright, it gives people a feeling of pale and not warm enough, and the clothes will appear not soft enough. Adding a warm light (usually seen as yellow light) can neutralize the pale feeling, and the clothes illuminated are also more attractive.
In addition to selecting different lighting for seasonal clothing, there is also a great emphasis on layout. Different locations in the business hall should be equipped with different levels of lighting, such as the brightness of vertical lighting should be higher than that of the lobby.
Lighting of hanger display area
The hanger display area helps customers easily find their favorite clothing styles and calmly try on and feel the texture of the clothes.
When decorating, attention should be paid to the lighting in this area, which should be concentrated on the product, using natural color tones to match the color of the clothing, and the lighting should have good color rendering.
Targeted use of embedded or suspended straight tube fluorescent lamps near hangers would be more effective.
Lighting of clothing display area
The clothing display area can use various graphic designs to showcase the most perfect side of the clothing worn by models in the store. Brighter lighting is more likely to show the visibility of displayed goods.
Furthermore, whether during the day or at night, the lighting at the entrance must be sufficient and bright enough. Firstly, the environment needs to be lit up, and different lighting designs can not only make the clothes more attractive, but also achieve different effects, satisfying the appreciation of more people.
